The superstar couple’s music video inspired detailed analysis by fans and art experts alike and provided subtle commentary on their marriage, as well as society at large (read: the objectification of black bodies, the omnipresence of religious iconography in pop culture, and above all else, black excellence). ![]() “No other museum in the world has ever equaled this figure.” According to the museum, a big part of the record-breaking attendance can be attributed to the Carters’ music video, which was shot entirely in the 652,000-square-foot space, showcasing a number of the institution’s most renowned pieces, including Leonardo da Vinci’s Mona Lisa, Rosso Fiorentino’s Pietà, and the Venus de Milo. ![]() “The Musée du Louvre had a record 10.2 million visitors in 2018-an increase of 25 percent in comparison with 2017,” the statement reads in part. According to a recent statement made by the Louvre museum in Paris, Beyoncé and Jay-Z’s critically acclaimed music video for their 2018 hit, "APESH*T", had a direct impact on the museum’s attendance this past year. Filmed at the Musée du Louvre and released to promote the new album of R&B singer Beyoncé and her husband, rapper Jay-Z, the music video produces the art museum as a contact zone by bringing black dancers and singers into its space and staging relations between the performers and some of its iconic pieces. The Carters knew what they were doing, something which ended up benefiting them, the museum itself and a whole lot of other people who went to the Louvre after watching the video.Leave it to the Carters to help elevate already elevated art. Because the special tour was so successful, the permanent collection which was used in the video got the branding of “cool”, according to the thoughts of a museum worker.īeing rich and famous has its benefits, especially if you want to turn the attention of the youth towards history and museums. The Louvre organized a special tour for the visitors who watched the video, visitors who wanted to see all the paintings and artwork that were shown in the video. The museum benefited from such a music video, which is evident in the increased number of visitor count, 50% of which were under 30. Their annual count at the end of 2018 was 10,3 million visitors, which is the new record, breaking the previous one from 2012. The Louvre got a staggering 25% increase in annual visitors. ![]() The aftermath of such a video is not only great for Beyonce and Jay Z, the Carters, but also for the museum itself. The song was not only co-produced by Pharrell Williams, but also co-written. The song is criticized for the use of it, and for Beyonce jumping on the trap bandwagon. The song is a typical trap song, with heavy use of auto-tune, something which is dearly popular in this day and age. The song called Apeshit, or rather Apes**t, as it is on sensitive social media sites, is simply a song about how great they are, how powerful they became and how grateful they are for having an audience which goes apeshit. Yes, the two of them are in a band, actually a duo, called the Carters, which is their last name. This is following the release of their album Love is Everything. In 2018 they released a video of their song called Apeshit. They are very popular, with plenty of successful albums and singles on both sides. Not only a pair of people, but partners in life, who have been together since 2008, married with 3 children. Who could do such a thing? Well, Beyonce and Jay Z, a very rich pair of people. Ah, few people in this world have the power to close down an entire museum, much less the Louvre, only to shoot a video.
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